Management Team

Your Partners

Val Formica - Founder & President

Val is classically marketing trained combined with 30 years of licensing experience.  Managed major consumer brands at Bristol Myers, Playtex, Carter Wallace and Squibb. LIMA member, Director, Committee Chair and Regional Vice President.  Identified, secured and managed over 500 licensing deals. 

Brian V Formica - VP Branding & Licensing Innovation

‚ÄčBrian has over 18 years of Branding, Marketing & Sales experience.  A majority of Brian's career was spent as an Agency industry veteran at Ogilvy and his own consulting organization. In addition, Brian has held leading positions at major corporate companies which included Canon, Johnson & Johnson, Harcourt, and Panasonic. Through a "hands on" execution approach Brian has helped over 75 brands attain success.

Who We Are


We are a strategic licensing and marketing consulting company that is exclusively retained by manufacturers to represent their interest in identifying and securing trademarks and copyrights for a wide range of consumer product categories.